Art Direction for me is the cocktail of pushing boundaries and a design practice to create a conversation.

 

-- my art director manifesto --

 

"TO DO"  list

to inspire & be inspired

to challenge

to question accepted principles

to face adversity

to do it for love

to cultivate moods

to have wild imaginings

to open-up

to avoid shame of being honest

to avoid shame of being vulnerable

to dive in

to drive away fear

to play

to make mistakes

to be critical on the how & why

to hit with the cool or the significant

to design for debate

to make it boom

to do it for others

to do it for yourself

to move on

again,

repeat

At the moment, most of the work I carried out is rooted in healing personal, collective and historical "traumas"

COEXIST

Dishes which contain 1 popular religion & drug to represent an individual's obsession and dependence from both subjects 

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Paradox - excess is poisonous

c%1
c%1

Christianism & Alcohol

cg2
cg2

Islam & Cannabis

c3,45
c3,45

Judaism & Ecstasy

c%1
c%1

Christianism & Alcohol

1/5

1/9

Глэм

inspired in post-soviet fashion

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Art Director & Photographer: Clara Casas

Assistant Art Director: me

Triumphal Allure

Personification of art & death

inspired in Death in Venice by Luchino Visconti (1970)

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Art Direction: me

Photographer: Iker Gozategi

Make-up & Hair: Lula

Models: Ignacio de Benito / Antonio Álvarez

How do brands continue to Decamp Sontag's version of Camp in their marketing strategies? 

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Critical Perspectives

"Solo"

short story about cacti,

friendship and loneliness

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Art Direction: me

Illustration: Andrea Cabestany

El despertar - CactusMarc Álvarez
00:00 / 05:29
golfo
wasabi
jazz
donatello
estela
agatha
in the desert
talking to plants
Becoming the PULP gang
reading "Solo"
relaxing at the garden
stretching during a tough week
Kitchen becomes F.R.I.E.N.D.S
a romantic lunch
#lonelinessmatters

How to tackle with loneliness with the help of plants (cacti)?

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Personal Growth

Copyright Cristina Mourelo, 2020