These are some of my Marketing & Communication projects during my BA. 

In my practice:


I always wonder how I can make responsible choices as a taste carer, consumer and human.


I question how I can communicate with an audience rather than talking at them. 

I consider how we connect Fashion & Lifestyle with real life experiences, storytelling and to digital culture in meaningful and positive ways. 

Have fun reading!

Final Major Project BA 


May 2019

Communication Proposal

Celine fashion brand collaborating with John Pawson, the architect


_design graphics

Business Plan 


Creating my own business

Marketing Strategies 


for Bimba & Lola


_merchandising plan

International Markets


Launching a Spanish fashion brand in Japan

Chie Mihara


_semiotics and sociology

Retail Management

Opening a store for

Cheap Monday


_fashion buying and retail

Copyright Cristina Mourelo, 2020